AURUM is the exclusive bicycle brand created by Alberto Contador and Ivan Basso
Born from experience; their experience racing professionally at the highest level, but also built on passion and attention to detail.
To win a Grand Tour takes a unique combination of talent, focus and dedication. Multiple Grand Tour winners however, operate at an even higher level. Alberto Contador and Ivan Basso are two such serial winners.
CEEPO was founded by Nobuyuki “Joe” Tanaka in Aichi, Japan, 2003 as a niche brand focused on designing aerodynamic solutions for triathlon racing, a sport that places an absolute premium on aerodynamics.
According to legend, Joe began racing Triathlon in 1990. Unsatisfied with the common road bikes used in his first 2 years, Joe decided to custom build his very own Triathlon racing machine. With the help of some Japanese Triathlon specialty stores, the first aluminum model was completed in 1993.
A STORY OF CRAFTSMANSHIP
Formed in Japan in 1952, Panaracer began manufacturing rubber products for a variety of commercial and consumer applications. As interest in elite cycling grew, Panaracer began to focus exclusively on bicycle tyres allowing us to devote all our time on producing the finest tyres on the market.
Arundel Bicycle Company was formed in 2000 after returning from a trip to the Milan bike show. Although the Italian show had a great selection of very cool bikes and parts, we left Milan with the idea that we should design and make our own stuff rather than buying and selling someone else’s stuff. Our first product, the Dave-O carbon cage, was drawn on paper while on the air flight back to Texas. It was David’s idea, so against his wishes we named it the Dave-O (his nickname). The first 500 were made by Dave-O personally here in Fort Worth, in our buddy’s carbon plant. He let us loose in his shop, working along side the parts for the Space Shuttle and the Joint Strike Fighter.
Passionate cyclists creating smart shoes that improve every ride
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style. From these origins we have created the most unique shoes for those who love cycling as much as we do.
Founded in 2021 by Alberto Fonte, a lifetime cyclist and previously the brand manager at fi’zi:k, and Sales & Marketing Director at both Pinarello and Kask. He’s an avid competitor with a true love for the sport in all its disciplines. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto decided to create a new and unique cycling brand.
The name UDOG stands for Underdog, the sport expression that identifies an athlete in competition who is expected to lose, but still captures the passion of the fans. The Underdog seeks to prove that, with a drive to succeed and hard work, anyone can surprise us and win. Anyone can achieve their goals in cycling as well as in life. We are all Underdogs, UDOG is for all of us.
Do you have a question about dealerships, brands or availability? Please contact us. We are happy to help you.DuHo Sports B.V.
Lage Wipstraat 26
4761 EC Zevenbergen (NL)
Rek.num: NL19 INGB 0006 6546 54